阿仁師手工喇叭做了三十年，一對賣十幾萬，失真壓到千分之一，可店裡冷冷清清。這集用他的故事，拆「產品導向」：老闆一頭栽進把產品做到最好、規格拉到最頂，堅信東西夠好人就會來；卻低估了大多數顧客要的不是規格表上的極致，是「客廳放歌好聽、老婆不嫌醜、擺得下」這件用途。生產導向拼多而便宜、產品導向拼好而精，都是關起門來自己爽。三招教你怎麼從顧客的用途反推「好」，別被自己的規格表牽著走。
想讀懂更多商業概念，歡迎到 painpoint.tw 坐坐
🎙 主持人：山姆（Sam）
一雙全長一個樣的藍白塑膠拖鞋，五金行、夜市、菜市場都買得到、幾十年不缺貨——這集用德泉伯的塑膠拖鞋工廠，拆懂「生產導向」：老闆賭顧客最在意「買得到、又夠便宜」，於是把心思全押在射出機不停、量大、壓低成本，從不問客人要什麼花色。也跟市場導向、產品導向劃了界，講了這套怎麼用的三步，以及市場一變、滿倉庫同款貨一夕滯銷的最大風險。
想讀懂更多商業概念，歡迎到 painpoint.tw 坐坐。
🎙 主持人：山姆（Sam）
同樣一台機器，有的廠越織越賺、有的越織越虧，差別常在開機之前老闆腦子裡想什麼。這集用一位毛巾織襪廠第二代的故事，拆「市場導向」：先看顧客、對手、市場往哪走，再回頭決定要做什麼、做給誰——由外而內，而不是先埋頭做了再指望市場來買。開店選菜單、公司開產品線、做自媒體選題，都用得上。
想讀懂更多商業概念，歡迎到 painpoint.tw 坐坐。
🎙 主持人：山姆（Sam）
同一款香蔥醬，秀桃姊兩個月前求人上架，兩個月後店家追著她補貨。中間她做了什麼？一手「推」——讓利、保證回收，讓通路肯進貨、肯上架；一手「拉」——拍短影音、找人試吃，讓顧客自己跑進超市指名要貨。這一集用一款拌醬，把推力與拉力策略演到你聽得見兩隻手在使勁；也聊到它跟通路行銷差在哪、兩手同時使力的成本又藏在哪。
想讀懂更多商業概念，歡迎到 painpoint.tw 坐坐。
🎙 主持人：山姆（Sam）
智慧電子鎖剛進台灣，方靖騰的門市擺了一整排好鎖卻沒人敢碰——客人連「沒鑰匙孔怎麼開、沒電怎麼辦」都想不通。這集用他把門市改成教室、先開課再賣鎖的故事，拆懂「市場教育」：一個全新品類上市，你得先幫市場補上「這是什麼、為什麼需要它、怎麼判斷好壞」這套知識，它才接得住。也和需求創造劃了界（需求創造點的是慾望、市場教育補的是認知），講了三個該做市場教育的時機，還有先進場教育者常吃的「教會徒弟餓死師父」悶虧。
想讀懂更多商業概念，歡迎到 painpoint.tw 坐坐。
🎙 主持人：山姆（Sam）
半夜馬桶爆了，你不會慢慢比價，你會抓起手機搜「這區、通馬桶、二十四小時」，找第一個打得通、評價看得懂的就打——這集用一位水電通管師傅永倉師，拆懂「需求捕捉」：顧客的需要已經燒起來、自己在找解法時，你只要站在他搜尋的那個入口上被找到、被選中，就當場成交。跟上一集的需求創造正好是兩張臉：一個是把還沒有的需要叫醒，一個是把已經在找的需要接住。也講了做在地生意、當消費者、當公司窗口各自怎麼用，以及只靠捕捉會撞上的那道天花板。
想讀懂更多商業概念，歡迎到 painpoint.tw 坐坐。
🎙 主持人：山姆（Sam）
塵蟎看不見、摸不到、也不痛——這種「沒感覺」的東西，生意要怎麼開始？這集用一台集塵盒透明的除蟎吸塵器，拆給你聽什麼叫需求創造：不是急著賣，是先讓市場看見一個一直都在、卻沒被說清楚的問題，再把「我得處理它」的意願一點一點養出來。三招帶你把看不見的變看得見，也教你分辨誰在幫你發現問題、誰在憑空製造焦慮。
想讀懂更多商業概念，歡迎到 painpoint.tw 坐坐。
🎙 主持人：山姆（Sam）
沒錢當贊助商、進不了官方會場，怎麼偷走萬人活動現場那群人的注意力？這集用一個運動襪小牌子在路跑終點外擺攤、免費幫跑者換乾襪的故事，拆懂「伏擊行銷」：不付贊助費，卻蹭別人辦的大場、在對的時刻鑽進去，讓現場的人把好感連到你身上。也講了怎麼挑場子、綁時刻的三個做法，和一條最容易踩的線——別把伏擊做成什麼都不給的白嫖。
想讀懂更多商業概念，歡迎到 painpoint.tw 坐坐。
🎙 主持人：山姆（Sam）
沒錢打廣告的巷口書店，靠一張長椅、一塊「免費借你讀完再還」的牌子、一串粉筆畫的書頁腳印，把只想過馬路的路人領進了店門。這集用書店老闆娘詠絮的故事，拆什麼是「街頭行銷」：佔一小塊日常公共空間，放個出其不意的小裝置，換低成本的注意力。順手跟游擊行銷劃清一條線，也給你開店、辦活動、當消費者三種用法，還有它太吵、擺錯地方時怎麼反過來扣分。下集拆伏擊行銷。
想讀懂更多商業概念，歡迎到 painpoint.tw 坐坐。
🎙 主持人：山姆（Sam）
一家社區麵包店，把「下週賣哪一款」交給客人投票，客人一句留言就改了配方、改了數量——這集用麵包店的投票紙，拆懂「互動行銷」：顧客的回應會真的改變你下一步端出什麼，溝通從單向播放變成一來一往。跟上一集的體驗行銷正好是兩張臉：體驗是你寫好劇本讓他走一遍，互動是他一開口、劇本就得改。也講了讓客人願意開口的三個做法，和一個最容易犯的假互動陷阱。
想讀懂更多商業概念，歡迎到 painpoint.tw 坐坐。
🎙 主持人：山姆（Sam）
拆給你聽｜5分鐘拆懂一個商業概念 把難懂的商業與經濟概念，用一個台灣生活裡的故事，拆到你聽得懂、還用得上。 每一集只深入拆解一個概念：從生活場景出發，說清楚它怎麼運作、什麼時候能用，以及如何避免被它牽著走。 🎙 主持人：山姆（Sam） 📄 完整逐字稿與更多商業概念：https://painpoint.tw/podcast
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General Practice Clinical Sessions is a GP podcast that removes the need to attend live webinars. Instead of giving up an evening with your family to watch live, or spending a weekend at a training day, you listen to the recordings here at 1.5 times the speed and while you're commuting, exercising, or doing chores around the house. It's the same education, in a fraction of the time and without the sacrifice. New episodes are delivered twice per week, so you'll always have something interesting to listen to. Subscribe to our newsletter to be notified of new sessions. https://www.armchairmedical.tv/
The Podcast that replaces live webinars! Primary Care Masterclass Podcasts bring leading Primary Care medical webinars and conferences straight to your podcast app, so you can earn hours of CME without it impacting your family life. Short, practical, evidence-based Primary Care continuing medical education made for busy clinicians like you. If you'd like to access thousands of additional Primary Care conference podcasts and 'full video' podcasts including synchronised PowerPoint slides please visit: https://www.armchairmedical.tv/podcasts Disclaimer: Content is for health professionals and general educational purposes only. It is not medical advice or a substitute for independent clinical judgement. Always consult current guidelines, product information and local protocols. Views expressed are those of the presenters and not necessarily ArmchairMedical or it's education partners. ArmchairMedical and their educational partners accept no responsibility or liability for any loss or harm resulting from reliance on the information provided. Visit https://www.armchairmedical.tv/podcasts for more information.
boajui
True stories that will offend, make you laugh, and wonder how this guy has managed to navigate life. If you want to share a story you can e-mail thetcast1313@gmail.com or leave a voice message and text at 913-207-7565
My podcast is about being who I’m truly am as a transwoman
Stay Enterprises showing Unity In The Community Through Entertainment And Sports, uplifting positive quotes daily, Original music by Stay Enterprises Top Dollar maybe others, showing a hustle that be happening Downtown Manhattan and other activities like ping-pong, soccer, boxing, dancing! The Top Dollar Audio/Book Autobiography ( Behind The Song) Is a million dollar project! That Unity In The Community Through Entertainment And Sports! Also Sports And Entertainment Made Unity In The Community! Them are priceless to me once the perfect editing and original few Top Dollar songs behind some footage that go like a hand in a glove of cost i'll be will to workout something for double million dollar stacks when in reality this is worth the same hundreds of millions I was talking for the Behind The Song Audio/Book Autobiography By Top Dollar!
CarPro provides tips and insider information on how to buy your car as well as a direct connection to pre-screened and qualified dealers throughout the country. Each of the CarPro Certified dealers are committed to helping you find your car while providing you with an outstanding new or used car buying experience.
This show is all about having honest and deep conversations about what it truly means to live a sacrificial life unto God. We’ll be tackling topics such as anxiety and depression in the faith, friendship with the world and division in the church just to name a few. We’ll be asking questions like “is it all that people claim it to be or are there bits and pieces that are crying to be discussed and unraveled, but tossed to the side as a way to “seem” perfect?
This podcast will be exploring the ways that you can take your faith journey beyond Sunday worship. Pastor Katie will be interviewing people within the church, offer insights in church decisions, share information on mission and ministry we have available and so much more!
A TTRPG actual play podcast anthology featuring cinematic standalone tabletop roleplaying adventures across horror, mystery, fantasy, and sci-fi systems. Featuring one-shot stories from games including Call of Cthulhu, Eat the Reich, Monster of the Week, and more. Hosted on Acast. See acast.com/privacy for more information.
The Real Suits: Champions for the Injured provides a behind-the-scenes look into the lives of the attorneys who have been at the forefront of some of the most significant legal battles, driving change in industries, and advocating for those who need it most. Listeners will hear directly from attorneys about their unique paths into law, the cases that have shaped their careers, and their commitment to creating safer workplaces and industries through impactful legal action.
Join me in listening to my 20-year struggle with a bipolar, Narcissistic Alcoholic as I marry him and subsequently divorce him and the roller coaster he put me on until our last child was 18.
Ever wonder if that charming online stranger is too good to be true? "Love in Times of Fraud" uncovers the shocking reality behind romance scams, catfishing, and online dating deception. We delve into true stories of victims and the sophisticated tactics used by scammers, from elaborate long cons to quick financial exploitation. Discover how these fraudsters manipulate emotions, build fake identities, and leave a trail of heartbreak and financial ruin. This podcast is your essential guide to understanding the red flags and protecting yourself and your loved ones. New episodes drop daily, Monday through Sunday, at 4:00 AM, ensuring you get...
Der ARRTI-Podcast „ELSI im Gespräch“ beleuchtet die ethischen, rechtlichen und gesellschaftlichen Aspekte wissenschaftlicher Innovationen. Im Dialog mit Forschenden, Ethik- und Rechtsexperten geht es um Themen wie KI, Gentechnik, Open Science und Medizin-Digitalisierung. Ziel ist es, Forschung als gesellschaftliche Praxis sichtbar zu machen und zum kritischen Nachdenken über Verantwortung in der Wissenschaft anzuregen. Die Gespräche führen: PD Dr. Alexander Bagattini (KIT , ARRTI) PD Dr. Nikil Mukerji (Leiter des wissenschaftlichen Zentrums der GWUP)
A BRIEF INTRODUCTION ON WHAT YOU CAN EXPEXT TO HEAR IN THE COMING DAYS